VINEET GAUR

Founder of The Prime Men. Creator behind What The Dude — India's most authentic men's lifestyle channel. 62M+ views and a community that actually converts.

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0M+ Total Views

16+ Brand Collabs

8+ Active Channels

∞ Creative Energy

About Me

NOT JUST A
CREATOR.

I'm Vineet Gaur — content creator, brand builder, and India's go-to voice for men who take their style seriously. I built What The Dude from scratch into one of the most trusted men's lifestyle channels out there.

Beyond content, I'm the founder of The Prime Men — a brand born from everything I believe in: quality, substance, zero fluff. Every video I make is backed by real research and honest opinions.

Brands that work with me don't just get a mention — they get access to an audience that listens, trusts, and buys.

VINEET GAUR

@vineet_wtd · @whatthedudeig · @wtd_fragrances

Content Creator · Brand Founder · Men's Lifestyle Expert

Building India's most trusted men's lifestyle community — one authentic video at a time. Based in India. Available worldwide.

WTD Channel The Prime Men 62M+ Views Brand Collabs Open to Work

Content Pillars

WHAT I
CREATE

Every piece of content I put out falls into a pillar my audience keeps coming back for — week after week.

👔

Men's Fashion

Outfit breakdowns, style guides, wardrobe essentials — teaching Indian men how to dress sharp without overthinking it.

🌸

Fragrance

In-depth fragrance reviews, top picks, budget vs. luxury comparisons. The most trusted fragrance voice for Indian men.

✨

Grooming & Skincare

Honest product reviews, skincare routines, and grooming hacks that actually work. No gatekeeping.

🏋️

Health & Fitness

Supplements, nutrition, lifestyle content — helping men level up physically, not just aesthetically.

🏢

Brand Building

Founder of The Prime Men. Building products for the modern Indian man — from concept to community.

📱

Shorts & Reels

Fast, high-retention short-form content that racks up millions of views and drives real brand recall.

Brand Collaborations

BRANDS I'VE
WORKED WITH

Trusted by India's biggest names in grooming, fashion, fitness, fragrance and lifestyle.

Garnier Amazon The Ordinary Campus HK Vitals Modern Crew Wildstone The Man Company The Prime Men Fragrance World French Avenue Fragnote Man Matters Kapiva Ustraa Urban Gabru Garnier Amazon The Ordinary Campus HK Vitals Modern Crew Wildstone The Man Company The Prime Men Fragrance World French Avenue Fragnote Man Matters Kapiva Ustraa Urban Gabru